Culture, Politics

Dems Now Are Watching More Tucker Than MSNBC

Much-vilified Fox News host Tucker Carlson was more successful than his MSNBC counterpart Rachel Maddow in attracting Democratic viewership among a key demographic. According to Nielsen MRI Fusion ratings from October – the latest available dataset – Carlson’s primetime news show was the most popular one among self-identified Democrats in the age range of 25-54.

Democrats from the demographic that companies have in mind when allocating advertising budgets preferred Fox News to other channels when watching TV during the 8pm to 11pm (EST) time slot. The conservative network drew in 39% of the audience, compared to 31% for MSNBC and 30% for CNN. The lead was even more significant for the total-day viewership. Read more…

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