Facebook is urging researchers at New York University to shut down a study into targeted political advertisements on the platform. As one researcher put it, Facebook maintains a “walled garden” on advertising data.
According to a report by the Wall Street Journal, Facebook is trying to shut down a study being conducted at New York Univerisity on the way that political advertisements are distributed on the platform. 6,500 volunteers are monitoring the political advertisements that appear on their Facebook feed through a browser extension designed by NYU’s researchers.
Earlier this month, Facebook sent researchers at the NYU Ad Observatory a letter in which it claimed that the research project violates the platform’s terms of service.