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How Social Media Companies “Hijack the Brain”

Addictive “brain hijacking” methods used by social media giants to keep users on their platforms have harmful effects, particularly on children, according to industry insider Rex Lee, who says the companies may be violating child protection laws and consumer protection laws by employing such techniques…

Part of what makes these platforms addictive is associated with brain hijacking technologies, which involve suggestive and manipulative advertising, he explained.

Lee, who works in the tech industry for an enterprise app and platform developer, said that he was shocked after coming across an admission in a 2017 Axios interview by Sean Parker, who served as the first president of Facebook.

In the interview, Parker said that Facebook was intentionally developed using addictive technologies associated with something he described as a “social validation feedback loop.” Read more…

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