Did you know that Mother’s Day is controversial?
I didn’t. Pretty sure nobody did. After all, everybody has a mother.
Corporate America, though, has for some reason decided that Mother’s Day is a “sensitive” time, a “challenging” time, or a “difficult” time, so they are inviting customers to opt out of emails related to the triggering day.
No, I am not kidding.
This is ironic in many ways, not the least of which is that a lot of us find going to our email boxes because facing 20,082 unread emails–not including what wound up in “Junk,” is “difficult,” “challenging,” and “sensitive.” Personally, I would be happy if they sent me fewer marketing emails.
How about just ones telling me that something I want is 40% off? That I can handle. Read more…