On Monday, the Biden campaign announced its intention to join TruthSocial, a social media platform founded by former President Donald Trump. The move is seen as an attempt to engage with Trump’s predominantly “MAGA”-aligned user base and counter alleged misinformation about the current president on the platform.
The Biden campaign’s decision to join TruthSocial allows them to immerse themselves in an ecosystem largely populated by right-wing users. This move comes at a time when the GOP is grappling with internal divisions, particularly evident in the ongoing debate about the Speaker of the House.
The campaign’s first “Truth” post, shared just after 1:30 pm EST, expressed a willingness to explore the platform with the message, “Well. Let’s see how this goes. Converts welcome!” While the post garnered a significant number of comments, it received fewer likes or “reTruths.”
Subsequent posts by the campaign included clips featuring prominent Republican figures like Ron DeSantis and Nikki Haley, as well as a segment from Fox News.
TruthSocial was established in response to Trump’s ban from Twitter following the January 6, 2021 Capitol riots and was launched in February the following year. Since its inception, Trump has utilized the platform to share his views on current events, distribute campaign materials, and release official statements. The Biden campaign’s presence on the platform signals their efforts to engage with conservative voters and counter the messaging that predominates on TruthSocial.